The Maldives is the first country in the world to offer a traveler loyalty rewards program. However, the south Asian country announced that it will be giving points towards perks for regular visitors.
Maldives Border Miles will reward tourists for regular visits, with members progressing up three tiers: Aida (Bronze), Antara (Silver), and Abaarana (Gold).
The three names come from Divehi, the country’s main local language. However, this program will start from December 1 this year. This move comes as the country attracts back the tourists during the coronavirus pandemic.
Points will be awarded on each border occasion, and tourists will get more points for visits on special occasions. Moreover, regular visitors will earn special privileges and move up the three tiers.
Maldives Immigration said, “Maldives Border Miles is a three-tiered loyalty program focused on tourism promotion.”
“Tourists enrolled in this program will earn points for each border crossing. And travelers will get dditional points for the visits on special occasions.”
“Once the tourist reaches a tally of a specific amount of points, privileges are rewarded with amazing benefits.”
“As they move up the tiers, privileges are enhanced, and benefits are made exclusive.”
However, they are not disclosing it yet what perks the customers will get. But industry experts are appreciating the innovative move by the country’s tourism board.
Scott Keyes, founder of Scott’s Cheap Flights newsletter said, “It is perhaps the most innovative move by a country’s tourism board since Iceland’s ‘free stopover en route to Europe’ program.”
“Most tourism boards focus solely on glitzy ad campaigns and Photoshopped spreads. But this campaign from the Maldives is both new and unique.”
First to Reopen Borders
The Maldives was one of the first countries to reopen its borders during the coronavirus pandemic on July 15, having closed them on March 27.
Tourism plays a major part in the country’s foreign exchange earnings with around 1.7 million tourist arrivals recorded in 2019.
It currently requires all tourists and short term visitors to present a negative PCR test for Covid-19 on arrival.
The test and negative PCR certificate must be from 72 hours prior to departure.
Screening procedures are in place for passengers on arrival. And they have set up the quarantine facilities for anyone who any coronavirus case who wants to isolate.